Summary of Website Journeys

Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date

Note: The raw data for everything that follows is available in [this Google Sheet].

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Journeys in Detail

Heading

Baseline Summary

Below is a summary of the website journeys looking at data from 2021-10-16 to 2022-04-13. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Poor performing new journeys should come to the top.

Journey Name Baseline Visits New Site Visits Avg. % Visits Diff.
Shop Entry 6942 1593 -77.1
ALL Shop 9529 3462 -63.7
Commercial: Shop Checkout Steps 1-4 631 235 -62.8
Commercial: Donate Checkout Steps 1-2 505 189 -62.6
Home to Shop 1893 891 -52.9
ALL Paid Social 2572 1815 -29.4
ALL Email 9454 6702 -29.1
Home to Donate Form 134 112 -16.4
ALL Social 1904 1624 -14.7
ALL PPC 14237 12254 -13.9

Anomaly Analysis By Journey

Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.

Journey Name Journey Description No. of Anomalies (Post Launch)
Commercial: Holidays Checkout Steps 1-4 Steps 1 to 4 of holidays checkout funnel 44
Commercial: Renew Checkout Steps 1-3 Steps 1 to 3 of renew checkout funnel 25
Home to Holidays Homepage to Holidays (Visitor Level) 10
ALL Holidays Site Section = Holidays 9
ALL Paid Social Marketing Channel Paid Social 9
Commercial: Membership Checkout Steps 1-4 Steps 1 to 4 of membership checkout funnel 9
Commercial: Shop Checkout Steps 1-4 Steps 1 to 4 of shop checkout funnel 9
Shop Entry First page of Visit is Shop (Visitor Level) 9
ALL Email Marketing Channel Email 8
Days Out Entry First page of Visit is Days Out (Visitor Level) 8
Home to Shop Homepage to Shop (Visitor Level) 8
Home to Support Homepage to Support Us (Visitor Level) 8
ALL Social Marketing Channel Social Visits 7
Home to Our Cause Homepage to Our Cause (Visitor Level) 7
Home to Art Homepage to Art & Collections (Visitor Level) 5
Members Area Entry First page of Visit is Members Area (Visitor Level) 5
ALL Desktop Device Type = Other (Desktop) 3
ALL Tablet Device Type = Tablet 3
Commercial: Donate Checkout Steps 1-2 Steps 1 to 2 of donate checkout funnel 3
Home to Days Out Homepage to Days Out (Visitor Level) 3
Home to Donate Form Homepage to Donate Form (Button) (Visitor Level) 3
Home to Join Homepage to Join Us (Visitor Level) 3
ALL Affiliates Marketing Channel Affiliate Journey 2
ALL PPC Marketing Channel Paid Search Visits 2
ALL Shop Site Section = Shop 2
Days Out to Property Page Days Out to Property Page (Visitor Level) 2
Holidays Entry First page of Visit is Holidays (Visitor Level) 2
Days Out to Places Search Days Out to Places Search (Visitor Level) 1
Home to Search Results Homepage to Search Results (Visitor Level) 1
Homepage Entry First page of Visit is Homepage (Visitor Level) 1
Join Us Entry First page of Visit is Join Us (Visitor Level) 1

Anomaly Plots By Journey

Baseline Dates: 2021-10-16 to 2022-01-13. Launch Dated (Red Line): 2022-01-14 to 2022-04-13.

Commercial Analysis

Membership

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Membership conversions by Channel. Start: 2022-04-03 to 2022-04-10.

Forecast

Renewals

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Renewals conversions by Channel. Start: 2022-04-03 to 2022-04-10.

Forecast

Holidays

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Forecast

Shop

Insights:

[Min] The lowest amount of Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) was 15, which occurred on Feb. 3rd and was 84% less than the average of 92.

Summary

head(mtcars)
##                    mpg cyl disp  hp drat    wt  qsec vs am gear carb
## Mazda RX4         21.0   6  160 110 3.90 2.620 16.46  0  1    4    4
## Mazda RX4 Wag     21.0   6  160 110 3.90 2.875 17.02  0  1    4    4
## Datsun 710        22.8   4  108  93 3.85 2.320 18.61  1  1    4    1
## Hornet 4 Drive    21.4   6  258 110 3.08 3.215 19.44  1  0    3    1
## Hornet Sportabout 18.7   8  360 175 3.15 3.440 17.02  0  0    3    2
## Valiant           18.1   6  225 105 2.76 3.460 20.22  1  0    3    1

Funnels

We show the data in this tab.

Start: 2022-03-27 to 2022-04-02.

Last 7 days funnel performance Hover over for fallout details at each stage.

Start: 2022-04-03 to 2022-04-09.

Sales & Revenue

Here is the individual trends for each metric in the shop funnel.

Revenue:

Shop Orders:

Shop - Order Step 4 - Order Confirmation (Serialized) (ev182)

Metrics

Here is the individual trends for shop sales.

Journey Name Date Range Step 1 Step 2 Step 3 Step 4 - Confirmation
Commercial: Shop Checkout Steps 1-4 2022-03-27 to 2022-04-02 681 454 449 415
Commercial: Shop Checkout Steps 1-4 2022-04-03 to 2022-04-09 702 538 530 478

Flows

Shop conversions by Channel. Start: 2022-04-03 to 2022-04-10.

Forecast